Solutions

This is Roxx Consulting Service.  I've been leading business growth and development initiatives in the life science and high technology space for over a decade, including the biotechnology, biopharmaceutical, clean tech, energy, software, and manufacturing sectors.

I help high technology-focused companies increase their attractiveness in the market through creating and implementing strategies that attract like-minded prospects and convert sales ready-leads online and offline.

My approach is not strictly technical.  It is an all-encompassing effort to develop your authority and expertise in your industry so you can easily eliminate your competitors and attract customers (and more) to your organization.

I am constantly educating myself on the latest knowledge, online tools, and strategies so that I can teach and coach my clients with the insights and experiences I've gained.

What I Do

I create online marketing and sales strategies to increase your attractiveness to investors, buyers, partners, customers, and talent.  Oftentimes I'm engaged to:

• Discover unique value propositions - learn what makes a business unique for proper messaging, branding, and positioning

• Determine target markets - decide a company's market niche, audiences, and language that will attract prospects and customers

• Bring a web presence to life - convert an internet brochure to an interactive,"customer capture" platform

• Create and implement lead generation strategies - drive traffic to your online platforms for education and conversion

• Cultivate an executive brand and expertise - thought leadership development strategies to enhance corporate image, credibility and customer loyalty

• Create education marketing strategies - determine what information products and resources will establish thought leadership and convert key decision-makers in each stage of the sale cycle

• Develop modern marketing skills - coach business owners and sales professionals on modern sales and marketing skills

How I Do It

Every organization is in a different place when it comes to their positioning, online presence, and how they generate sales.  I tailor my work to you by first considering who or what it is you want to attract - investors, customers, buyers, partnerships, or a combination.  I proceed by understanding your unique experiences and capabilities, and where (conceptually) we can develop your expertise.  I help you to create your online marketing strategy and lead generation plan via these important steps:

• Competitive Research - I find and discover new and surprising ways to differentiate your company, product(s), or service(s)

• Attraction Marketing Strategy - I combine strategic positioning, online marketing, and sales process design to (1) position you as the go-to expert in your industry, (2) attract and connect [with] sales ready leads, and (3) convert high-end sales online and offline
  

• Attraction Implementation - I track rollout to ensure you and your team get the most out of your strategy plan

• Attraction Coaching & Consulting - I build the attitude, skills, and knowledge for attracting ideal customers to organizations

What Makes Roxx Different

I'm not trying to be another social media expert...there are plenty of those to go around.  You can think of me as an attraction marketing specialist. Through applying very specific strategies in brand positioning, new media marketing, and your sales process, I help your company increase its attractiveness in this new-economy marketplace so you can easily crush your competition!

Contact me to learn more about how to put Roxx Consulting Service to work increasing your attractiveness in the market.